White walls. Glass doors. Ergonomically unfit chairs.Pioneers of the food industry. A steaming cup of coffee. The perfect meeting.

My imagination runs wild and I see a mosquito in my minds eye fluttering towards the coffee cup. Hungry eyes (I think) and salivating tongue (I think they have one), it speeds towards the Amberish-Brown drink….. Amberish- Brown drink?? It sits on the rim and flies away before I bat an eyelid. With a look of disgust he mouthed ‘bloody man made’.

Ladies and gentlemen, we have reached a stage where man made food is considered a blunder by parasites who thrive on our blood! A stage where I am reading a mosquitoes thought on the plight of our coffee.
As I snap out of my imagination and back to the meeting, I am listening to 2 individuals breaking their heads on how to feed frozen food and bad coffee to a customer. They are coming up with ideas on how to sell frozen food in the best possible way so that the consumer doesn’t know about its otherwise pitiable plight. I am sitting in a meeting that is discussing on how to fool a customer in the best possible manner.

Has fast food become so popular that people don’t care about what they eat anymore, I wonder? Are the Indian customers considered nincompoops for the ‘food creators’ to come up with better ideas to dupe them, I wonder? Will we (including me) always be mediocre, I dread? Has coffee and conversations become so cheap, I shudder to think?

Jaago Nagrik Jaago… Alas! If only we showed more respect to Doordarshan advertisements…!